Have you ever reflected on why you pay the money to own an iphone? Or why you shell out bigger bucks to own an ipad rather than a cheaper tablet from someone else? (If you’re an Android user you’ll get a “take away” too from this blog.)
Steve Jobs’ love for simple and elegant design drove his professional vision. His “big idea” or “mission statement,” if you will, guided his product development. He believed that technology can be and should be intuitive and easy to use and pushed his engineers to develop products that fulfilled those beliefs.
These products (including ipods and ipads) have become so integrated with our lives we can’t imagine living without them. But they aren’t only functional, they are lovely, sleek, and elegant. Form and function complement each other; one has not been sacrificed for the other.
I’m not a shill for Steve Jobs. But I appreciate how he intuited the importance of beauty when we had been conditioned to believe that elegance served function, if it appeared at all. (This is a general statement, I’m sure you can think of exceptions.) But our “conditioning” is changing. More and more products, from potato peelers to plastic shampoo bottles, motorcycles to personal watercraft, are now beautiful and elegant as well as functional.
I think our love of beauty and ease of use arises from God’s creation. Surely God was the first One interested in bringing beauty and elegance into our everyday lives. Our appreciation and desire for it reflects His desires for us.
Not a bad thing, this integration of beauty and art into our daily lives, wouldn’t you say?